Creative development, client presentation, art direction, with casting and photoshoots through production.

Pizza Hut Logo

Personal Pan Pizza rebrand - relaunch campaign

Re-introduce Kids Meal mini-pizza as adult “Fast Food” alternative. Build brand as Pizza Hut’s new “Personal Pan Pizza.”

outdoor
PPP_Billboard RGB

ad/FSI/poster

Original

PPP personal-ad-Silk-BKD-r02-RGB_v1-OriginalAd

Update

PPP personal-ad-Silk-BKD-r02-RGB_v2-Phone-sm

box topper offers and individual pizza box

Box topper-closed
Box topper-open
ppp box

Assorted collateral

Assorted menus

menu-dine-in
menu-tabletop
menu

Work with Landor on brand testing

Layout test concept graphics for dine-in store locations to study public reaction.

The classic pizza
product test market

Product personality concept. Creative development, plus strategy - writer and art direction: Introduce low-price one-topping “basic” pizza.

ad • FSI • poster
PH ClassicAd1-r2-RGB
PH ClassicAd2-r2-CMYK
PH ClassicAd3-r2-RGB

Product logo designs

Sicilian Pizza Logo
Sicilian Pizza FSI
Personal Pan Pizza Marketing
Personal Pan Pizza Logo