Creative development, design, art direction and presentation
US birthday promotion
IKEA placed all of its inventory on sale to celebrate and promote 20 years in the USA, including a free slice of cake. Employees were also surprised with an additional 20% off an item of their choice.
Develop logo and all external and internal signage.
Outside store Banner wrap
20th-anniversary promotional logo
Explore illustrations, symbols, and logo bugs that communicated birthday fun and celebration.
Promotional icon investigation
Evolution of layout designs through internal and client feedback.
stage one
stage two
stage three
Oversized store banner wrap evolution
first round
second round
third round
approved final
outside 30" x 19.5" banner
Big Blue Box
ambient marketing promotion
A pre-holiday traveling tour with a viral truck that held a giant blue mysterious gift box. Street team, engaged onlookers that IKEA is the place for all their holiday home furnishing needs while handing out Z-cards with special furniture deals and contest instructions that featured four fully-furnished rooms, which would be awarded to lucky winners. The cards directed people to visit a dedicated promotional site to learn more about how they could participate and win.
Foldable Z-card
Unfolded
front
Unfolded
back
