Creative development, art direction, graphic design, and photoshop.
Advertising and social media introduction
“Riddle” campaign
Series of puzzlers that successfully generated curiosity and excitement for the new Museum of Living Art.
Kids and their parents love riddles. The MOLA introduction campaign engaged families and visitors with a series of puzzlers that generated excitement about the coolest new attraction in the Dallas/Fort Worth metroplex.
2 phase TEASER ANNOUNCEMENT
outdoor board with extension
Direct mail structural pop-up
Kids get half-price off entry into the zoo, with the answer to the riddle on the direct mail postcard.
