video series
Creative development, client presentation, art direction, with casting with location scouting through production.
Catch the flu
First Choice Emergency Room promotional campaign
Facebook/YouTube campaign
Flu prevention contest
Increase brand visibility, recognition, and education.
4-week series on helpful steps to prevent the spread of the Flu. Posted on a branded microsite. Each contest video offered actions that would be answers to that week’s promotion sweepstakes question asked on social media. Promoted on myER blog, remarketing web banners, and marketing team outreach with QR code cards, flyers, and posters.
Teasers with microsite call-to-action
0:30
tissue
0:56
remote
0:29
photo album
0:46
office
0:40
breakroom
0:30
shopping
video series with context clues
02:26
intro
2:17
week 1 - susie
2:36
week 2 - grocery
2:50
week 3 - office
2:30
week 4 - ER