Creative development, client presentation, art direction, with casting and photoshoots through production.
American Airlines (before 9/11) was the only one taking off seats throughout coach to give travelers more legroom. Centered around Seat-TakeOff sweepstakes to win actual airline seats and a trip for two.
Tied into sweepstakes and print campaign. Work with marker comp artist for client presentation and vendors to manufacture and produce all event elements.
The MoreROOMobile national promotional road trip tour.
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Announce that American is the only airline to offer daily nonstop service to Rome via Chicago.
Ad/Duratrans/Wall Poster/Travel Agency Ceiling Poster