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CLIENT: Launch Point
• New Pepsi Product Test Market
Creative development, logo design and art direction on brand packaging: Pepsi Innovation had a opportunity to offer its bottling network a Grapefruit flavor to compete with Squirt, Fresca and Citra.

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Logos01a1 Logos01a LogoHonda1 LogoHonda LogoSicilian1 LogoSicilian LogoPPP1 LogoPPP LogoCafe1 LogoCafe LogoMings1 LogoMings LogoCosmos2a LogoCosmos2 Logo32degrees1 Logo32degrees LogoFlavorFactory1 LogoFlavorFactory LogoHouseParty1a LogoHouseParty1 LogoUltGarlic1 LogoUltGarlic LogoAllSystemsGo1 LogoAllSystemsGo LogoBattleLords1 LogoBattleLords LogoWhispers1 LogoWhispers LogoSwoons1 LogoSwoons LogoCravers3 LogoCravers LogoTenderBakes1 LogoTenderBakes packageBigGrab2a packageBigGrab2 DelRey2images1 DelRey2images